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UTM Parameters – A No-Frills Guide

Post author:Win Pratt
Post published:March 12, 2021
Post category:Web Analytics

I'm not going to kid myself by believing I can write a 1,000 word blogpost on UTM parameters that will outrank all the other websites on page one of the…

How To Handle URL Query Parameters in Google Analytics

Post author:Win Pratt
Post published:March 12, 2021
Post category:Web Analytics

A url query parameter is any tag that comes after the question mark ("?") at the end of page URL. These are separated by an ampersand ("&"). example.com/?utm_source=facebook&search_term=sample+query has two…

How To Handle URL Query Parameters in Google Analytics

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